How do you enhance audience engagement for one of the oldest events in the Country whilst showcasing local entertainment?
Dating back to the 16th Century, The Lord Mayors Show is one of the longest established events in the country. In 2019 the organisers of the event approached massive to work with them to introduce Show Zones to the event, allowing spectators the opportunity to get up close with some of the Show’s performers alongside other talent from around the city.
The first ever Show Zones were delivered over two sites at Bloomberg & Paternoster Square, including live bands, craft activities, acapella choirs & circus performers. In addition massive created an interactive walking route between the two sites featuring even more live entertainment. massive also engaged with Team London, recruiting, briefing and managing volunteers across the sites.