How do you support a charity who are looking for future growth and development of their events portfolio in a changing market?
British Heart Foundation have had huge success with their mass-participation campaigns over the last few years but were looking to understand the potential for future growth and development in a changing market.
We developed a segmentation of the mass-participation market, grounded in both qualitative and quantitative insight, as well as our market expertise. After overlaying the British Heart Foundation mass-participation audience onto this segmentation we were able to identify key opportunities for future growth.
This work dovetailed into writing a five-year strategy for the British Heart Foundation mass-participation team which we’re excited to see implemented.