How to deliver activations for global brands 

We speak to the Head of Sponsorship and Events at Santander and co – founder of the Elevate programme Mel Noakes.

Mel oversees a team working with clients including the Uefa Champions League and the UK cycle scheme, Santander Cycles.

Mel has been supporting people in the events industry for a number of years with Elevate providing mentors and support for those looking to build a career in events.