How to deliver the most successful charity fundraising event in the UK

GARETH MULCAHY

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We speak to the Head of Product (Sports & Events) at CRUK on how the charity and its flagship event Race for Life has grown over the 20 years he has worked there. With Race for Life raising £900 million pounds since 1994 Gareth discusses the challenges and opportunities for the return of mass events post pandemic and advice for those just getting started in the industry.