How to deliver activations for global brands
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We speak to the Head of Sponsorship and Events at Santander and co – founder of the Elevate programme Mel Noakes.
Mel oversees a team working with clients including the Uefa Champions League and the UK cycle scheme, Santander Cycles.
Mel has been supporting people in the events industry for a number of years with Elevate providing mentors and support for those looking to build a career in events.